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Doreena Ross

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Doreena Ross


I’ve enjoyed a successful and extensive career as a senior global HR leader in a variety of industry sectors with companies including Sybase, EMC, Interwoven, International Business Systems, OpenBet, NYXGG and Scientific Games.

I’m experienced in every stage of the employee lifecycle and work with companies to build compelling employer propositions in competitive business environments, while considering their contribution and impact to society and the environment.

I have a reputation for execution and a passion for building high performance cultures, supported by progressive people practices and talent strategies. I fully recognise the importance of an agile people agenda to meet the needs of new ways of working, technological advancements and the increasingly dynamic and complex operating environment.

I co-founded peoproHR on the belief that by engaging and aligning people to business strategy and culture, productivity and profitability will be maximised. peoproHR offers expert, personalised HR solutions to businesses that put their most valuable asset – their people – at the heart of everything they do.

peoproHR - Team - Doreena Ross

Doreena’s insights

peoproHR - Getting Redundancies Right Sixty Second Summary

Getting Redundancies Right Sixty Second Summary

The pandemic situation continues to put businesses under considerable strain and is pushing restructuring up the agenda. Waves of redundancies have already taken place and many more businesses are planning…
peoproHR - An employee’s view of the ‘new normal’​

An employee’s view of the ‘new normal’​

Are we all set and raring to go back to the office? Are we ready for the supermarket-style queues outside our tube and rail stations as we set off on…